A-SAFE accelerates global safety revolution with strategic leadership trio
Three strategic leadership appointments to drive A-SAFE's international expansion and innovative digital transformation strategy.
In a year of significant growth that has already seen 174 new team members recruited and a further 100 roles currently open, these key appointments mark a pivotal moment for the Halifax-based firm. Coinciding with A-SAFE's 40th anniversary, this expansion reinforces the company's position in advancing industrial efficiency and safety solutions.
Chris Tickle returns to the business as Product and Marketing Director. Previously serving as technical innovation director from 2019-2022, Tickle brings a wealth of experience in industrial design and new product development. His expertise will be crucial in accelerating A-SAFE's IoT-driven efficiency and safety solutions, building on his prior work with Fathom3, the multi-disciplinary innovation and development hub under the A-SAFE group umbrella.
Matt Lane joins A-SAFE as SBU Technology Sales Director, bringing decades of expertise in B2B business modelling and sales strategy. Lane will drive the global expansion of A-SAFE's innovative smart solutions, RackEye™️ and CONEK™️, revolutionising workplace efficiency and safety. This strategic appointment underscores A-SAFE's commitment to IoT integration in manufacturing, reinforcing its leadership in smart manufacturing innovation.
A-SAFE Canada welcomes Donald Redford as the new Managing Director. With a wealth of experience spanning over 25 years in industrial leadership, Redford is set to lead the charge in implementing A-SAFE's go-to-market strategy and boosting revenue across Canada. Known for driving profitable sales growth in diverse markets and with a strong commitment to workplace efficiency and safety, Redford is well-positioned to steer A-SAFE’s Canadian operations toward continued success.
James Smith, co-CEO at A-SAFE, commented: "As industry 4.0 reshapes workplace efficiency and safety, these strategic hires represent our commitment to leading this revolution from the front. Chris, Matt, and Donald are the catalysts who will push forward our mission to enhance workplace innovation and protection for people and assets on a truly global scale."
The new leadership team will play a key role in advancing A-SAFE's latest innovations, including the award-winning RackEye™️ and CONEK™️ systems. These IoT devices, designed to integrate with A-SAFE's racking and barrier products, offer real-time monitoring and data-driven insights for warehouse operations.
Andy Rainforth, CCO at A-SAFE, explained: "Our accelerated hiring reflects the exciting growth phase we are in. We are not just filling positions – we're creating opportunities for passionate individuals to be part of a company that's shaping the future of workplace efficiency and safety. The chance to join A-SAFE and make a real impact in this field is truly exceptional."
As A-SAFE continues to expand its influence across more than 65 countries, these strategic appointments and ongoing recruitment will be a key driver for the company's growth and innovation in the years to come.
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